The goal of the marketing process is to capture value from customers to create profits and customer equity. In order to do this, the customer’s needs, wants and demands need to be identified and met.
Customers have a large range of products and services to choose from. They choose among these offerings when they are satisfied. Satisfied customers will then talk to their friends and families and refer them to use these products and services as well. The company must choose a value proposition that fits its targeted customers and the position they want to fill in the marketplace.
Learn how to get and keep customers with this book.
Customers have a large range of products and services to choose from. They choose among these offerings when they are satisfied. Satisfied customers will then talk to their friends and families and refer them to use these products and services as well. The company must choose a value proposition that fits its targeted customers and the position they want to fill in the marketplace.
Learn how to get and keep customers with this book.
PRICE: $5 (1500 naira)
Contact me at Iniolut@gmail.com to get this book
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